SMM
What do technology and creativity have in common? Results! A 1,400% increase in key metrics through organic growth in just 6 months for a tech startup.
Generect is a SaaS startup that has developed a tool for collecting real-time data on ideal customers. Their platform helps companies not only find potential customers but also automate the entire communication process through email newsletters, making Generect the perfect tool for businesses looking to boost their sales performance.
But despite having a powerful product, the startup lacked a social media presence to attract new users and build brand authenticity. That’s where we put all our efforts!
Сlient
Generect
Period
6 months+
Sphere
IT, startup
Point A
What questions
What questions
did the client have?
Our key objectives were to establish the startup’s presence on social media—Instagram, Facebook, LinkedIn, and Twitter—and to develop the persona of an AI blogger who consistently generates leads.
Decision
How did we work, and what did we accomplish?
- We developed content plans for each social media platform, taking into account the interests and behavior of the target audience as well as the unique features of each platform.
- We focused on the brand’s values and unique selling propositions (USPs), adapting them to various content formats.
- We used artificial intelligence to create unique photo and video content.
Results
Our achievements in numbers
- Over 50,000 organic views
- 14,700 organic users reached
- 1,400% – average growth in key metrics
